A gentle routine
Dirt trapped at the base of a pile can gradually abrade its fibres. Vacuum gently using suction only, avoiding rotating brushes on delicate, antique, silk, or low-pile pieces. Do not vacuum fringe: straighten it by hand instead. The right frequency depends on foot traffic and the rug’s condition.
When a spill happens
Lift any solids gently, then blot liquid with a clean, dry, undyed cloth. Work from the outside of the spill inward and do not rub. Avoid household stain removers, bleach, steam cleaning, and soaking the rug. Dyes can run even when they appear stable; contact a rug specialist before applying water or any cleaning solution, especially to silk and antique rugs.
Light, furniture & underlay
Rotate a rug periodically so light and wear are distributed more evenly. Limit prolonged direct sunlight and use appropriate furniture cups where heavy legs compress the pile. A breathable, non-slip rug pad suited to your floor helps reduce movement and friction. Check the floor manufacturer’s guidance before choosing an underlay.
Cleaning & storage
Professional cleaning should be tailored to fibre, dyes, foundation, and condition—not simply to a timetable. Ask for an inspection when the rug is soiled, has odour, or shows damage. Store a clean, completely dry rug rolled rather than folded, in breathable wrapping and a dry, ventilated place. Inspect stored wool regularly for moth activity.